Custom vehicle wrap advertising is a great way to get more customers at a much lower price per impression than with other types of marketing. This form of advertisement uses the vehicle itself as the billboard to present information to potential customers. Plus, their discreet size and placement make them particularly impactful. So, let’s explore exactly what makes promotional vehicle wraps so successful, and why they could benefit your company. But first, we’ll need to understand exactly what vehicle wrap advertising really is.
Custom vehicle wraps are comprised of a graphic and text that are printed on a decal or vinyl sticker that can be applied to a car, truck, van, SUV, minivan, or even RV. Usually, the graphic is the same as the vehicle’s name, make, model, and year. The texts may include promotional texts, such as “World’s Fastest Growing Car Club”, “Shop High From Home”, or “What You See is What You Get”. These statements often summarize a company’s main brand points, products, services, and more. A lot of times the graphic and the text will be different in the same order, but the overall theme and the message are the same.
One reason custom vehicle wraps are a hit is because they create brand awareness for the advertisers. The simple fact that the customer can immediately see the graphics, fonts, and messages that are being presented to them gives the business owner and advertiser immediate feedback, which are vital to their success. This feedback from the customer helps the business owners refine their advertising message and enables them to make quick changes if needed. However, many businesses overlook this critical aspect of advertising. And what many companies fail to realize is that without customer appreciation and recognition, there is no repeat customer, which ultimately results in lost revenue and, in some cases, customers will stop buying altogether.
For example, one of the most popular types of custom vehicle wraps today is a mobile billboard sign. Often made from durable vinyl material, these wraps feature detailed graphic panels that stand out from the road. The graphics can include everything from a company logo, to the phone number of the business and more, making for a mobile billboard that can attract attention anywhere in a large area.
The mobile billboards are designed primarily for outdoor use, which explains why you will commonly see these wraps on commercial vehicles like buses and trucks. However, you will also see these wraps on residential homes and even on the garage doors of these homes. Another reason why custom vehicle wraps have become so popular is because of the customization factor. Unlike other types of car wrap packages that are pre-designed and sold, the vehicle wraps that are created by talented artists are completely unique. Some of these graphics can be used on all four sides of the vehicle, while others may only be printed on one side or even on the roof. The graphics and designs are entirely up to you, ensure that there is a design that is uniquely yours.
When it comes to protecting your car wrap, you should always only trust the best sign company in Lake Worth to make sure that you purchase a vinyl that is specially designed to resist UV rays. The UV rays can cause fading of the vinyl, and even though most vinyl’s are fairly durable, fading can happen over time. Therefore, if you are going to use a custom vehicle wrap, the most important thing to do is to choose a high-quality vinyl that will stand up to sunlight and sun damage for the longest period of time possible.